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Yahoo CEO axes 7 products, including a Blackberry mobile app

Yahoo’s CEO Marissa Mayer has been working overtime looking for ways for Yahoo to remain a top competitor. She just recently axed seven unsuccessful products offered by Yahoo and has dozens more she wants to end as well.

Yahoo’s hard hitting chief executive has been cleaning house and has found a lot of things she wants to take to the curb.  Just recently she killed 7 product lines that were not profitable, which includes the latest Blackberry mobile device app.  She also says that there are dozens more she wants to get rid of. 

Yahoo’s CEO Marissa Mayer was previously working with Google before Yahoo was able to entice her with the head position for the company, and by all accounts it appears that Mayer was the best choice. 

Mayer's recent approval for numerous product line cessations are just part of eliminating anything that is either not making any foreseeable progress or is not making any real profit for the company.

“…after much thought and deliberation, we decide to shut down some products. Before making these decisions, we look at a variety of factors. The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today,” writes Yahoo’s EVP of platforms, Jay Rossiter at Yahoo's official blog site. “…By continuing to hone in on our core products and experiences, we’ll be able to make our existing products the very best they can be.”

Yahoo says that they will be ending Yahoo App Search, Yahoo Clues, Yahoo Message Boards, Yahoo Updates API and Yahoo Clues just to name a few.

This is the second such product shutdown approved by Mayer since she took over Yahoo in July of 2012.  This concept mirrors the same approach that Google makes when they have an idea or product that is not working and referred to by Mayer as “spring cleaning”.  Mayer further iterated that Yahoo would continue to reduce any and all products that aren’t profitable cutting some 50+ apps to a little more than a dozen.

This latest announcement on product cuts out of Yahoo came just days after Mayer called all of Yahoo’s telecommuting employees back to the office.  However, this decision did not come without a lot of criticism by many who felt it might have been a step backward for Yahoo by not embracing what many see as the modern way to work.

Mayer ignored her critics and feels that for Yahoo to be a top contender in the world, all of the employees need to be on the same playing field.  Mayer says that having all the employees pooling ideas and working together in a more constructive manner is the best way to go while Yahoo restructures itself.

Beginning on April 1st, the mobile app for Blackberry previously offered by Yahoo will no longer be available for download, or given further support from Yahoo.  Also on that same date Yahoo says they would no longer support their Yahoo Avatars that some Yahoo users have as a name badge. 

Apparently Yahoo will not be claiming any image copyrights on the Yahoo avatars since they said that users could simply copy their current avatar and re-upload it as their own profile image – if they intend on keeping it, that is.

Jack Taylor
Jack Taylor is an accomplished writer who works as a freelance journalist and has contributed to many award winning media agencies, which includes VRzone. Born in 1971, Taylor holds a Bachelor of Science with a focus in Journalism, graduating Magna Cum Laude. An eclectic writer, Taylor specializes in editorials, trending technologies and controversial topics such as hacktivism and government spying.

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