Xiaomi today announced that it will be present at the Consumer Electronics Show (CES) 2017 in Las Vegas next year to showcase “an all-new product globally”.
Here’s what Xiaomi has to say about its news conference to be held on January 5th 2017:
At its CES debut, leading technology company Xiaomi will be showcasing an exciting new product that illustrates how it is pushing the boundaries of innovation. Xiaomi was founded based on the vision “innovation for everyone” — with the belief that high-quality products built with cutting-edge technology should be made widely accessible.
While the company hasn’t given out any clues yet, it could be possible that “China’s Apple” could be looking at announcing its first smartphone for the US market at the event. Xiaomi has been selling smartphone accessories and a few other products in the US for a few months now, but hasn’t released a smartphone in the country yet. Being the 3rd largest smartphone market in the world, the US market is definitely quite lucrative for Xiaomi, as success in the US market would help strengthen its market share further. Currently, Xiaomi is world’s fourth largest smartphone maker, but it plans to become the “biggest phone company in the world” in the future. And quite clearly, it cannot achieve that with zero presence in the United States.