DreamWorks Animation, famous for the Shrek and Kung Fu Panda films, might soon see its characters in Virtual Reality. The American company has recently agreed to a deal with Hong Kong-based visual effects house Digital Domain. The parent company, Digital Domain holdings, unveiled a new VR strategy recently which includes bringing recognised animated characters into the world of VR. The DreamWorks deal is just one small part of this overall strategy.
Digital Domain and the world of DreamWorks
In an article by The Hollywood Reporter, it was revealed that Digital Domains is planning a wide scale exploration of the DreamWorks catalogue in VR. ““We are proud to have garnered the confidence of a renowned company like DreamWorks Animation, which has entrusted Digital Domain to develop VR experiences for their beloved characters,” Digital Domain CEO Daniel Seah said in a statement.
The terms of the deal have not been announced according to the article. However, after Shrek and Kung Fu Panda, Digital Domain is planning to look into other DreamWorks worlds for VR exploration. What these VR experience will be is not clear, but will likely be video which plays to the company’s strengths.
The Distribution Side
Alongside the DreamWorks deal, Digital Domain Holdings has also announced a year three partnership with Youku. The Beijing-based video business has online video and mobile outlets. DD will produce VR content for these outlets. Furthermore, the two companies will jointly develop an intellectual property rights business within the greater China region. Not only that, 360-degree live streaming, VR and AR content will be jointly developed.
It is unclear whether the DreamWorks intellectual property will be used in worldwide content or just for the Chinese Market, as full details are scant on the deal. The Digital Domain Holdings plan has many more elements which can be fully read here. Otherwise, wait and see if you can experience Shrek and co. in all their VR glory soon.