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Up Close With The Audi AI:Me Concept Car

German car manufacturer Audi showcased the car of the future – the Audi AI:ME. Designed from the ground up in China, the AI:ME builds on the 2017 concept Audi AIcon and the 2018 PB18 e-tron. 

The self-driving Audi AI:ME features a spacious interior that is designed to be flexible. Image: Ian Ling

Concept cars serve several functions: to market-test the feasibility of certain ideas, to showcase the prowess of the design team, and to demonstrate the tech-mindedness of the company itself. This can be rather vital for companies with relatively long product cycles and stringent regulations for any new implementations.

The AI:ME is all that, and more. Here’s why.


Upon entering the car, settings and the seat position will be adjusted according to the driver, identified with facial recognition.


Showcased to a predominantly-chinese audience, the AI:ME showed off deep integration with the prevalent AI assistant platforms used locally. Users will be able to access and control home automation from within the car, along with other 

The AI:ME was displayed with an AI voice assistant within. Image: Ian Ling


Audi, a minority stakeholder in Hololens, also showcased the in-car entertainment system of the future. It involves VR goggles, but utilise car movements to accentuate game visuals. Hololens does this by registering navigational and environmental information in real time to deliver more immersive content.

With driverless cars, in-car entertainment will more important than ever. Image: Ian Ling

To achieve this, Hololens will feature elastic content that varies content length and plot to the exact route and time taken. Currently, Hololens has created two demo experiences to showcase this technology.


For better visibility, the AI:ME features animated signals that extend toward the sides of the car, so pedestrians and vehicles approaching from the sides are aware of driver intentions, too.

Ports along the side of the car ensure that vehicles and pedestrians perpendicular to the AI:ME will be aware of the driver’s intentions. Image: Ian Ling

Ian Ling
Ian is the resident Tech Monkey and Head of Content at VR Zone. His training in Economics and Political Science is at the basis of his love for journalism and storytelling. A photographer by passion, and an audiophile by obsession, Ian is captivated by all forms of tech that makes enthusiasts tick.

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