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Ultrabooks fail to appeal to Europeans?


Ultrabooks are gaining popularity with their stylish design,  slim form factor, ultra-portability and affordable price tags. However, it seems that the mobile computer may not be appealing to everyone, especially the Europeans.

While Ultrabooks are one of the focus by notebook makers, it seems like the global sales of the mobile computer this year is estimated to be 20%, which is lower than the targeted 30%, or 40% expected from Intel. According to Taiwan-based supply chain makers, the reason is because ultrabooks are less desirable in Europe; consumers in Europe prefer notebooks with 15-inch or larger displays. According to sources, of the current notebooks available for sale in the global market, 40-45% are 15-inch models but there are no 15-inch ultrabook models and approximately 35-40% are 14-inch models.

Source: Digitimes

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