GoPro’s latest teaser campaign hints at a comeback after last year’s tussle with DJI’s Osmo Action camera which proved strong competition for the already indomitable flagship GoPro Hero 7 Black.
In a banner posted on its official, main website, GoPro showcases breathtaking action camera footage against a simple white “This is Action. / 10.01.19”, featuring a possible render of its upcoming Hero 8 camera.
Of course, “This is Action.” as the tagline for its 2019 flagship device might be a dig at the Osmo Action, in a war of words to claim the entire domain of action camera-dom for itself, the once-hegemon.
The GoPro Hero 8 might feature an impressive 60fps recording at 4K, allowing for hi-res slow-mo footage, or 480fps recording in HD for even more slow-mo footage at a lower resolution.
Focusing on the trademark GoPro mounting system, the banner seems to suggest that the brand might be expanding its ecosystem of accessories. This is corroborated with leaks showing what appears to be a microphone, and the possibility of attaching a selfie screen or a mounted LED light – all obviously catered for the vlogging community.
To handle these additional interfaces, the GoPro Hero 8 will likely feature GoPro’s next-gen proprietary SoC, GP2. With impressive features enabled by 2017’s GP1, including vivid scene and colour processing, along with industry-leading Hypersmooth electronic video stabilisation, some leaks suggest it will also allow for improved digital zoom.
The GoPro Max seems to be a follow-up to the GoPro Fusion 360 camera from 2017, although specifications are a little hazy for this device.