Synonymous with all things professional, Targus has always been asssociated with everything from backpacks to cases, from docks to dongles. If anything, Targus’ wide range of accessories and peripheries suffered only one drawback – an inextricable association with serious, functional, and unfortunately drab gear. But not anymore.
On their 35 anniversary, they’re moving on. In a boisterous launch event graced by CEO Mikel William in Beijing held today, Targus launched its 2019 lineup of cases, bags and peripherals. The affair was all glitz and glamour, and one thing in particular stood out: gone are the drab, nondescript designs – instead, the lineup was stylish, bold, and contemporary.
In its place are bold, contemporary creations with trendy and purposeful form factors. For its bags, the CityLite Pro Secure is perfect for individuals who commute through theft-prone areas, with features like hidden security pockets, and RFID shielding. The backpack can only be accessed from the back, so pickpockets will have to get really near to attempt any heist.
Next is the CityLite Pro Premium Convertible, which delivers a ton of functionality, especially for tech-minded power users. It is full of useful tech features like a removable elastic grid organiser for cables and knick-knacks, Dome 2.0 protection for your sensitive electronics, USB pass-through port to route your charger head, and an EVA moulded top pocket for glasses and other fragile gadgets.
The Groove X² Max backpack is designed with the MacBook in mind, and features Targus’ proprietary protective sling compartment. Available in Charcoal and Navy, it has additional protected compartments, padded top and side-carry handles, a mobile charging compartment make the Groove X² Max useful in a variety of situations. There’s even a trolley pass-through strap for fuss-free commuting.
The series has an option with a smaller, lighter form factor that still fits a 15-inch MacBook: the Groove X² Compact. There’s also a laptop sleeve, the Groove X² Slim Case which is, too, specially designed for MacBook with multiple use-cases enabled with its detachable shoulder strap and convenient trolley strap. It comes in 13- and 15-inch variants with Charcoal, Navy and Dark Coral options.
The existing Work+Play series is designed for a specific demographic – the burgeoning market of active professionals. Targus has introduced three models to fit different specific use case: the Fitness – for general sport use, the Racquet, for racquet sports, and the Ladies Fitness, which is slated to come to the market next year. These all provide protection to screen sizes up to 15.6 inches, and allow users to compartmentalise and keep their sweaty gear separate from their laptops, tablets and accessories.
Work+Play 2 is available in Men’s Fitness XL and Women’s Fitness models, with different features like external straps and shoe compartments. A Learn+Play variant targets active students by allowing them to bring their gadgets and equipment around without extra baggage to bear in mind.
The Newport collection is perhaps the most trendy in Targus’ lineup. The Newport Drawstring Backpack combines a contemporary, yet professional drawstring rucksack form-factor with tech-centric features like a laptop compartment (that fits up to a 15-inch Macbook Pro), hidden pockets, and integrated trolley strap for ease when commuting.
These features are also found on the Newport 2-in-1 Convertible Messenger (Black and Navy) and Backpack (Black and Olive), which has a trendy silhouette, yet adds the ability to tuck the shoulder straps away for use in different situations.
The new case options for the recently-launched 2018 iPad Pro also has case options with MIL-STD 810G 4ft drop testing, with convenient Apple Pencil loops.
At the centre of its B2B segment, Targus’ Universal Docking Stations are targetted at busy professionals especially in intensive industries like finance and banking. The recipient of the CES 2019 Innovations Award, the Targus DOCK520 is a USB-C universal QuadHD docking station is the world’s first dock that enables four HD extended displays, ideal for industry applications in call centres, finance and entertainment. The DOCK520 has ports for Gigabit Ethernet, four conventional USB-A 3.0 ports, four HDMI outputs, two USB 3.1 Gen 1 Type-C port, audio in/out.
Universality is at the heart of the DOCK520, with power tips for Acer, Asus, Dell, Compaq, Fujitsu, Gateway, HP, IBM/Lenovo and Toshiba laptops, and Targus claims it is the world’s most compatible USB-C dock with power – and it even comes with the industry-highest warranty period at three years.
Pricing and availability for all products will be updated here when announced.