Apple is known for its innovative marketing campaigns - everything from the "1984" Super Bowl TV commercial to the "Silhouette" iPod campaign. This year, the advertising folks have come up with a completely new strategy, one that would perfectly draw Millenials: ASMR videos. https://www.youtube.com/watch?v=C4QcnglJtfo Apple's cleverly-branded SMR videos take you
Read More
It's Samsung and Apple left in the ring now as Huawei licks its wounds in the shadows for the time being. Samsung and Apple - both mobile manufacturing giants with a foot in other affiliated businesses, both top companies as listed by Forbes (Apple 6th, Samsung 13th in the 2019
Read More
In its announcement yesterday of third-quarter financial results for the period ending June 29 2019, Apple shared record results in its services sector. With a quarterly revenue of $53.8b, up 1% from the same quarter a year ago, Apple CEO Tim Cook declared this the "biggest June quarter ever". Apart
Read More
Apple chief design officer Sir Jony Ive has announced his departure from the company after nearly three decades. Leaving a storied legacy that includes everything from the 1998 iMac, the iPod series of music players that shot Apple to fame, and the ubiquitous iPhone in every other person's pocket. With
Read More
It's not the first time we've heard stories of how robust iPhones can be - a quick search and you'll find stories likethis, this and this. However, Singaporean DJ Lee Hong Qing, who presents for UFM1003, found this out first-hand while skiing on the snowy slopes of Niseko, Hokkaido. UFM1003
Read More
Netflix, one of the world's leading subscription-based streaming services, has abruptly dropped Apple AirPlay compatibility on its iOS applications for iPhone and iPad. This means that users are unable to cast media from the app onto Apple TVs or AirPlay-enabled TVs and speakers, inhibiting the user experience to a great
Read More
In conjunction with the launch of the iPad mini and iPad Air, Apple has also announced wide-ranging updates to its iWork suite of productivity applications that will come to both iOS and MacOS. These include the popular Pages, Numbers and Keynote programs that are bundled free-of-charge with all Macbooks, iPhones
Read More
The iPhone Xs, Xs Max and XR aren't in any need of assistance in the battery life department, but for the most demanding users, a battery case can be the most compact, efficient and hassle-free way to prolong your battery life. Retailing at SGD 199 (MYR 539 / USD 129)
Read More
Sure, everyone baulked at the hefty price tag of the iPhone Xs and Xs Max when it launched a month ago. With prices starting from $1,649 (iPhone Xs, 64GB) and going as high as S$2,349 (iPhone Xs Max, 512GB), apprehension can well be understood, especially when the Samsung Galaxy Note 9
Read More
I hear you - all of you. Baulking at the thousand-dollar-plus price tag. Scoffing at the lack of bundled lightning-to-3.5mm dongle. Cackling away at #chargegate and #beautygate. Android race, master race. I hear all of you. I, a life-long Android user (with some exceptions), think I've finally wrapped my mind around
Read More
Full disclaimer: I've had the Samsung Note 9 for slightly more than a month now, but haven't had the chance to go hands-on with the newly-launched Apple iPhone Xs Max. Most publications have only had a limited hands-on with the phone, and I've based my conclusions in this piece on
Read More
Apple has a colour fetish. Don't believe me? Look at the history of their iPhone releases. The first iPhone, released in 2007, had a single version in a black-and-silver finish. Its second iteration, the iPhone 3G of 2008 was made available in a black and white finish, which was carried
Read More
Apple Singapore has sent us the new iPhone X for review, so we've done a quick video unboxing as well as to demonstrate how fast Face ID is to login, the new swiping system and animojis! [embed]https://youtu.be/5qi4dBodtv0[/embed] We'll cover how simple it is to set up Face ID is
Read More
The ZTE Axon 7 is built to be a Chinese flagship that seeks to undermine existing powerhouses such as the Samsung’s S7 Edge. With powerful processors and plenty of internal storage on-board the Axon 7, the ZTE flagship is a performance workhorse that is not to be underestimated. The Axon
Read More
According to a new Barclays research note, all three iPhone models this year will be equipped with True Tone displays. Apple debuted the True Tone display feature with the 9.7-inch iPad Pro model that it released last year. Basically, the True Tone display uses four-channel sensors that adjust the white
Read More
The launch of the Sonos PLAYBASE in Singapore happened in a swanky apartment nestled deep in River Valley. This is the latest release from Sonos, and the first in years! So my expectations were set pretty high. The PLAYBASE is an innovative new design that push the limits of what
Read More
[caption id="attachment_124474" align="aligncenter" width="1024"] Image Courtesy: Gabor Balogh[/caption] Confirming some recent reports, a new report published by Bloomberg today claims Apple is actively working on various AR products, including AR glasses that will wirelessly connect to an iPhone and deliver all sorts of info and content to the wearer. The
Read More
Japanese publication Nikkei today confirmed that Apple’s upcoming tenth-anniversary edition iPhone 8 model will feature a 5.8-inch sized OLED display and not a 5-inch display as it had claimed earlier. In its latest report, Nikkei says the iPhone 8 will feature the largest display size of all the three models
Read More
Apple has silently added a new iPhone 6 SKU in select Asian markets. The iPhone 6, which came out in 2016, is now available with 32GB of internal storage in a Gold Finish in China. You may recall that Apple offered the iPhone 6 in 16GB, 64GB, and 128GB storage
Read More
A report published by The Wall Street Journal claims the new iPhones to be released this year will come with a USB Type-C port instead of Apple’s proprietary Lightning connector. We have to admit that this sounds a bit shocking, as Apple has a well-established ecosystem built around the Lightning
Read More
