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StarHub introduces FooD.I.Y iPad application for those who love cooking


If you enjoy cooking and owns an Apple iPad, you must get this app for your tablet. Telco operator StarHub has recently introduced FooD.I.Y, iPad application with an easily accessible library of recipes from international chefs featured on StarHub's food channels and well-known local culinary school.



StarHub has unveiled their new FooD.I.Y Apple iPad application that features a huge library of recipes, in both text and demo video formats, from well-known international chefs on StarHub TV’s food channels and well-known local culinary school, enhanced with customised user-friendly functions adapted for Singapore users.

The FooD.I.Y application is an initiative presented by Hubalicious – StarHub’s experiential food and lifestyle platform – and is currently available on the Apple iPhone. It claims to be the first locally-produced application that integrates an extensive database of recipes from popular chefs and TV hosts, culled from programmes on StarHub’s popular food channels such as BBC Lifestyle, Food Network Asia and TLC, as well as Palate Sensations culinary studio.

Some of the key features:-

Wide selection of recipes – FooD.I.Y includes recipes from celebrity chefs such as Bobby Chinn, Bobby Flay, Jamie Oliver, Paula Deen, Rachel Allen, Rachael Ray and more. New recipes will be updated monthly.

Selected video tutorials – Step-by-step video tutorials are demonstrated by the celebrity chefs for selected recipes.

Detailed ingredients and tools glossary – This highly-informative and educational feature is excellent for budding home chefs as there is a description and picture of every ingredient listed, as well as recommended substitutions for less commonly-available items. Suggestions on where ingredients and tools can be purchased in Singapore are also provided.

Easy-to-navigate platform – FooD.I.Y for iPad offers hassle-free browsing of its recipes of myriad cuisines via multiple ‘search’ options, be it by a chef’s name, meal category (starter, main course or dessert) and even by occasion.

Handy shopping list – This feature allows users to consolidate ingredient requirements from different recipes. The completed shopping list can then be emailed for easy reference.

Conversion chart – This function provides quick and easy conversion across all recipes.

Promotions –  New and exclusive promotions with special deals and discounts with F&B outlets and food purveyors will be offered each month. Specially for Singapore.

My favourites – Add recipes to a list of favourites for easy reference.

Share – Share enables emailing of favourite recipes to contacts and also sharing with friends on FaceBook.

FooD.I.Y is available free from the App Store and is compatible with iPad, iPhone and iPod Touch. Requires iOS 4.0 or later.  FooD.I.Y is now available on StarHub’s eTV (enhanced TV). StarHub viewers can enjoy selected content from the FooD.I.Y iPad and iPhone application during specific programmes on food channels BBC Lifestyle, Food Network Asia and TLC. This includes recipes, chef profiles and a recipe search function by names of chefs and dish types. Interactivity is also encouraged through a viewer voting exercise for favourite recipes and weekly rankings will be showcased. Viewers can access FooD.I.Y on eTV by pressing the green button on their remote control when the green spot shows at the top right corner of their television screens during relevant programs.

VR-Zone is a leading online technology news publication reporting on bleeding edge trends in PC and mobile gadgets, with in-depth reviews and commentaries.

2 thoughts on “StarHub introduces FooD.I.Y iPad application for those who love cooking

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