Targus has announced a radical tie-in with Harley-Davidson with the Targus Harley Top Spender Program that rewards loyal customers here in Singapore a chance to win a variety of products, including the grand prize of a custom-designed 2019 Iron 883 worth SGD 29,999.
The limited edition 2019 Iron 883 will be signed Targus Global CEO Mikel H William, a noted Harley-Davidson enthusiast. The bike will sport a unique camouflage design applied on the fuel tank, with “H” and “T” elements reflecting the identity of both brands.
Edith Ka, APAC Marketing Director of Targus, believes the camouflage design is “classic”, “trendy” and “timeless”, and is a “perfect representation of what the two brands have encapsulated over the decades”.
The Iron 883 hails from a storied background of land speed records, and enjoys a reputation for raw ruggedness and durability.
Showcased at the announcement, the Targus CityLite Pro is touted to be the perfect match for the Iron 883. Designed to be durable, the CitiLite Pro sports metal buckles and clasps, along with a waterproof base. Shared values of quality, strength, safety and design further tie the two unlikely collaborators together.
To participate in the Top Spender Reward contest, shoppers have to collect points from purchasing Targus products and accessories. In addition to the limited edition 2019 Iron 883 bike, runners up can expect to win more Targus products such as the USB Car Charger, Safire Backpack and Brick Messenger Bag.
The contest ends on 12 October 2019, and the winners will be announced thereafter.