If you were excited to see the Sony Xperia Z4 get announced at the Mobile World Congress in March, you may have to wait a little longer. According to a new report published on XperiaBlog, Sony isn’t going to announce its new flagship smartphone at the Mobile World Congress this year.
XperiaBlog claims to have received word from its trusted sources that Sony plans to announce its 2015 flagship smartphone by the summer instead of March at MWC this year. If true, this will be the first time since the inception of Sony Mobile that the company will not be announcing its flagship smartphone in the first quarter of the year. So far the company has been announcing flagship smartphones at the Consumer Electronics Show in January or at the Mobile World Congress in March.
A May release could mean that the Xperia Z4 is likely to be the only flagship smartphone that will announce this year. Reports claiming that Sony plans on ending its six-month life cycle for its flagship smartphones surfaced last year, so this does seem likely that Sony wants to delay the announcement to extend the life cycle of the current Z3 series flagship products and continue with the new one-year cycle from this summer. Subsequently we may see new Xperia flagships get announced in summer every year. Since there are no major trade shows that are held in summer, it is expected that Sony may hold a dedicated event for its flagship announcement, much like what LG did with the G3 last year and is expected to do the same this year for the G4.
On the flipside, a delayed announcement may not go down well with consumers and Sony may find it very difficult to convince buyers to go for its Z4 flagship over the other Android flagship smartphones without any strong USP.
What are your thoughts on this? Do you think a summer announcement of the Xperia Z4 could be the right thing to do for Sony?