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Singapore still Hesitant about Augmented Reality, Report Shows

Even though Augmented Reality has gotten a massive boost in popularity in recent years, not everyone is a believer. A recent study by ISACA has shown that, in particular, Singapore businesses remain unconvinced. While the benefits of using AR have been shown in businesses across the world (look at Pokemon Go), this is not enough to sway the majority. Respondents to the survey gave many reasons for this hesitancy, but mainly a lack of confidence in security plays a significant role.

The benefits and dangers of Augmented Reality

Image courtesy: New Yorker
Image courtesy: New Yorker

ISACA, a global innovation advocacy group, conducted a survey of over 6000 enterprises in Singapore. Only 21% of respondents believe that AR could positively benefit their business and outweigh the risks. A good 60% have no plans in place for the use of AR in the workplace. Of the respondents, less than a quarter (23%) have even used an AR program outside of work. Evidently, Pokemon Go didn’t penetrate beyond the youth market in Singapore.

Image courtesy: Mashable
Image Courtesy: Mashable

So what is the main danger that Singapore business sees with AR? For the majority, it’s security breaches, which are a primary concern these days. The average across nations polled by ISACA shows 75% of respondents are worried about potential data breaches because of AR. Singapore responded with 89%, showing a high concern for cyber security attacks through AR enhanced devices. However, a significant percentage of this could be down to a lack of understanding of the technology.

Image courtesy: Cohlab
Image courtesy: Cohlab

Even though Singapore businesses seem to be hesitant to get involved in AR, ISACA feels that it is necessary. The common number thrown about is S$122billion for just how much AR and VR will be worth by 2025. ISACA believes that around 80% of Singaporean business stand to benefit from getting into AR. Now, the fears about security can be valid, but that is an important concern regardless.

The words of wisdom

Image courtesy: Viblo
Image courtesy: Viblo

Christos Dimitriadis, chairman of ISACA, says, “Enterprises need to work on being agile and applying sound measures around governance, security and risk management to fully.realize the benefits of these technology advances.  Proactive monitoring for malicious activity like virtual graffiti and data breaches is critical for businesses to gain the full value of new technologies while mitigating risk.”

Image courtesy: ISACA
Image courtesy: ISACA

Likewise, Rob Clyde, board director of ISACA, says, “With the proliferation of IoT-enabled devices and the drive to provide enhanced user experiences, IoT and AR have the power to become a source of unprecedented value and opportunity. Individuals and enterprises should focus on rapidly getting up to speed on these technologies while learning how to manage risk, so they do not compromise their company’s ability to innovate.”

Image courtesy: Topcount
Image courtesy: Topcount

Above all else, ISACA says that improving security across the board is key, while also looking to see how businesses can make the most of the technology innovation for their business. While this is just advisory, Singapore is moving more and more towards being a smart city. Augmented Reality must and will be part of this push.

Source: ISACA, Goldman Sachs

 

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