Samsung today showcased their latest innovations at the 10th Samsung Southeast Asia and Oceania Forum, held in Singapore. In addition to the wide-ranging product showcase, Samsung also shared their business strategy and vision with partners and the media.
Amongst the key announcements was the new range of products including its 2019 QLED TV lineup, a next-generation Family Hub refrigerator, new QuickDrive washing machine technology, along with other lifestyle TVs. With its full suite of smart home applicances, Samsung also showcased their connected solutions centering on their “New Bixby” intelligence platform.
2019 QLED TV Lineup
Samsung reiterated its commitment to 8K TV technology with the 8K Q900R (available end April) that will be available in 65-inch (SGD 10,999), 75-inch (SGD16,999), 82-inch (SGD29,999)and 98-inch (SGD 99,999) screen sizes. The 4K Q90R, Q80R, Q70R and Q60R range from 43-inch to 82-inch form factors, with more than 20 models available in the expanded 2019 QLED lineup to meet your specific budgets and needs.
The flagship Q900R will feature 8K-ready enhancements like Real 8K Resolution and Quantum HDR 8K, powered by a new 8K Quantum Processor.
The Q900R features Real 8K Resolution while meeting the 4,000 nit peak brightness standard by most film studios. With four times more pixels than a 4K UHD TV and 16 more than a Full HD TV, the QLED 8K TV also supports the HDR 10+ standard, with superb colour consistency with 100% Real Colour rendering billions of shades of pure colours.
Samsung acknowledged that content creation and consumption occurs in cycles, and despite the high price of its 8K displays, there is a dearth of 8K content available. The 8K Q900R, using Samsung’s proprietary 8K AI Upscaling technology to improve the resolution of content be it through a set-top box, HDMI, USB or even mobile mirroring.
The AI on board also automatically optimises audio based on the unique sound reflections in a room, and identifies and prioritises different categories of sound accurately – such as vocals, ambience and surround sound effects.
The 8K Q900R will come with the One Invisible Connection, which integrates the optical and power cable in a single, slim 5-metre cable to reduce clutter.
The 4K 2019 Q80R and Q90R also feature Samsung’s new Ultra Viewing Angle technology, that channels backlight through filters to prevent glare and bleeding, maintaining the blackest blacks even at oblique angles. The Q70R, Q80R and Q90R offer Direct Full Array technology that uses a panel of concentrated, precision-controlled LEDs to deliver deeper blacks and purer whites, delivering contrast like never before possible.
These QLED TV models are powered by Samsung’s proprietary Quantum Processor 4K, that uses AI upscaling to deliver improvements and optimisations to audio-visual quality.
For gaming, the TVs feature a Real Game Enhancer with FreeSync vairable refresh rate support. This reduces tearing and stuttering even at the highest resolutions. Game Motion Plus further reduces motion blur and judder. With ultra-low response rates, the feature minimises input lag on compatible devices.
All the new Samsung Smart TVs will offer iTunes Movies and TV Shows Apps and will come with support for Apple AirPlay 2. For added connectivity, the range will feature the “New Bixby” while adding support for Amazon Alexa and Google Assistant.
The 2019 TVs will also come with the One Remote Control. It is designed for ease of use, with the TV recognising various inputs automatically for users to easily switch between devices. The Far Field Voice Capability means that users can use voice commands to control their TVs even from afar.
New Q-Series Soundbars
In a collaboration between Samsung Audio Lab and Samsung subsidiary Harman Kardon, the new Samsung HW-Q70R (SGD1,599) and HWQ60R (SGD1,199) Q-Series soundbars feature Harman Kardon certification, along with new technology for better sound quality and improved connectivity.
In addition to superb surround sound, the HW-Q70R and HW-Q60R soundbars feature Adaptive Sound technology that analyzes content play on users’ QLED TVs in order to optimise audio for the visuals. They also featuer Samsung’s proprietary Acoustic Beam technology that uses an array of holes in the speaker to create a a dynamic and panoramic landscape.
Samsung’s vision of the smart home of the future comes a step closer to realisation with the implementation of its “new Bixby” on its newest devices including the 2019 Family Hub, users are able to control complex features more easily with individualized voice commands.
The capabilities of the new Bixby has also been improved, with family members able to interact with the Family Hub to purchase plane tickets, call an Uber or pre-set the oven temperature by simply speaking to the assistant.
QuickDrive Washing Machines
Samsung’s QuickDrive washing machine technology, launched last year, is now combined with the company’s latest innovations in a smarter, IoT-enabled package. QuickDrive technology cuts washing time by 50% and energy use by 20% while ensuring a thorough wash.
Implemented on the new WW7800M, QuickDrive moves clothes from top to bottom, and back and forth with an independently-rotating plate on the bottom of its unique Q-Drum. With its more dynamic action, the QuickDrive technology is able to deliver gentle cleansing more quickly than conventional up-and-down washing machines.
Powered with an AI-powered laundry assistant called Q-rator (pronounced “curator”), the QuickDrive washing machines will provide three key features that will help users manage their laundry with greater ease.
Laundry Planner gives users greater control over their schedules by better allowing them to schedule and manage laundry finishing times. Laundry Recipe generates recommendations based on information such as colour, fabric and laundry dirtiness that are input by the users, eliminating guesswork from an already tedious activity. HomeCare Wizard monitors the washing machine remotely, notifiying users about potential problems and to quickly troubleshoot issues.
The WW7800M also features AddWash, which allows users to add items at any time during the cycle – perfect for forgetful or particular users who only add delicate items at the last minute. It also features EcoBubble, that mixes air, water and detergent to create fine bubbles that improve fabric penetration even at low temperatures.