Samsung could finally be taking advantage of its power-sipping AMOLED displays.
We have seen all the major features of the Galaxy S7 and Galaxy S7 edge in an avalanche of rumors that never seems to stop, and Samsung itself might have confirmed one of those rumored features of the S7 duo. The Korean giant has applied for trademarking the brand “Always on display”, suggesting it could be incorporating the feature into the upcoming flagship.
Always on display functionality has been around for a long time. Manufacturers like Nokia and Motorola offering devices that display constant information even when a phone is locked and idle. AMOLED displays are conducive to such functionality as they only light up pixels where needed, and it has been surprising that Samsung hasn’t brought such a feature to its smartphones, despite its penchant for putting everything but the kitchen sink into its software.
But there is always a first time for everything, even for the world’s largest smartphone manufacturer, and we could soon see Samsung implementing some form of always on display functionality in the near future. Getting a trademark on those three words seems a bit too ambitious though given their generic nature, so hopefully the company will not be pushing the patent office into granting them rights over a feature name that it was far from the first to think up.