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Samsung rumored to integrate Harman audio on its flagships starting 2018


Some of you may have heard by now that Samsung recently acquired Harman International Industries in an $8 billion deal. According to a report out of Korea, the company now plans to adopt Harman’s high-end audio technology on its flagship Galaxy S-series smartphones.

At a press conference held in Seoul earlier today, Samsung Electronics’ automotive division chief Park Jong-hwan said, “It will take time for the acquisition process to be completed, including the planned shareholders’ vote. After that, we could ramp up efforts for business synergies.” He added, “If we are to adopt Harman’s high-end audio technology for the Galaxy S series phone, the first model could come in 2018.”

The acquisition of Harman will also help Samsung gain a foothold in car infotainment segment as Harman supplies infotainment systems to a number of car manufacturers such as Mercedes-Benz, General Motors and Hyundai Motor. However, Samsung is more specifically interested in gaining the upper hand over rivals in the Internet of Things era via Harman’s Connected Car solutions.

On its flagship Galaxy handsets, Samsung could perhaps use stereo speakers and various audio technologies from Harman to increase their appeal. Samsung flagships have traditionally fared well against competitors in the audio quality department, so if the company can combine a high-end DAC with power stereo speakers from Harman, Galaxy flagships could become the default choice for all the audiophiles out there.

Source: The Investor


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