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Samsung reportedly lowering smartphone shipments in 2016, to focus on budget segment

Galaxy A (2016)

According to Korea Times, Samsung Electronics is planning to lower its smartphone shipments next year by more than 12 percent compared to this year.

The info comes from officials of the company’s local partners, so we do believe that the info is likely to be pretty accurate. Officials claim the move is aimed at helping the company maintain its global market share and is in no way a restructuring exercise.

Samsung is now looking at shipping between 420 and 430 million handsets next year, with a focus on the budget segment. Demand for budget smartphones is quite strong according to reports, and the company’s new mid-end A-series and low-end J series smartphones have managed to post very impressive shipment growth in the recent past. At the same time, the company will still be pushing high-end models as well, starting with the Galaxy S7 that is expected to go official during the Mobile World Congress 2016 in Barcelona.

Source: KoreaTimes

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