Live by the sword unconventional marketing methods, die by unconventional product release cycles. That’s Pete Lau’s credo, apparently, with the wildly successful disrupting rookie Android effort cooked by the former Oppo VP seemingly milked past its prime.
Granted, the OnePlus One racked up first-year sales numbers previously deemed unattainable for market novices, and in many ways, its hardware keeps up with the times splendidly. Not to mention the software, recently brought all up to date.
Then again, 2014 specifications are 2014 specifications and they can’t compete against 2015 top-shelf material. Not at a starting price of $298, and not at $248 and up. Yes, word around the water cooler now is we read the signs, aka the June 1 “Time to change” teaser, wrong.
Allegedly, the “change” merely alludes to an imminent discount of the OG One instead of a full-on follow-up or reboot announcement. What’s taking the OnePlus 2 so long to materialize? Beats us. Snapdragon 810 overheating woes have been overcome by a slew of OEMs, which leaves mass production or distribution deficiencies on the table as probable cause.
Back to the OnePlus One, Fone Arena swears Monday will see the 16 GB configuration slashed to $248, and the 64 gig variant dropped from $348 to $298. Sounds like amazing value for money, with Android 5.0 Lollipop forks in tow, quad-core Snapdragon 801 power, 3 GB RAM, 13 MP and 5 MP cameras, 5.5-inch Full HD glass and 3,100 mAh battery.
Still, the uber-affordable high-ender is essentially yesterday’s news… and not that high-end anymore. People want more screen pixels, processing punch, cell juice, extra photography skills and maybe even fingerprint recognition, no matter the costs. Otherwise, they might feel they’re “settling.”