Ever heard of Nextbit? It’s a company founded in 2013 by former Android programmers and managed to snag former HTC design lead Scott Croyle in 2014. So far they have only launched one smartphone: The Robin. This phone is impressive enough to have garnered the attention of Razer, who today announced a total acquisition of the company. However, for the foreseeable future, Nextbit will act like it’s own separate entity.
Razer’s Nextbit move
Razer™, the leading global lifestyle brand for gamers, today confirmed that it has acquired the majority of the assets of Nextbit Systems Inc. and has brought onboard the management and employees of the company. Financial details of the transaction, which closed earlier this month, were not disclosed.
“Nextbit is one of the most exciting companies in the mobile space,” says Razer Co-Founder and CEO Min-Liang Tan. “Razer has a track record of disrupting industries where our technology and ability to design and innovate have allowed us to dominate categories with longstanding incumbents, such as the peripherals and laptop categories. With the talent that Nextbit brings to Razer, we look forward to unleashing more disruption and growing our business in new areas.”
“In order to reach a wider audience and continue our mission, we decided to join with a larger brand,” says Tom Moss, Nextbit Systems Inc. co-founder and CEO. “We’re lucky to have found a company in Razer that shares our value of pushing the boundaries of what our devices can do.”
Right now, there aren’t many indications of what is going to happen next. Nextbit is most certainly working on a follow-up to the Robin. Razer’s contribution will likely be to include it in the Razer ecosystem of products. Maybe we will see some cross-platform integration for some less graphic-intense games. Razer could even be looking to copy Nvidia’s foray into handheld gaming, but with increased functionality. Anything is possible, and since all Nextbit staff have been retained, there is a lot of promise on the horizon. Whatever comes out of this acquisition, be sure to keep an eye out for news on VR-Zone.