The new hardware is set to arrive soon but things don’t look so good for the streaming TV service.
It has long been rumored that Apple is working on an internet TV streaming service, recent reports have suggested that the company has been in discussions with major networks to get them onboard. Many expected that this service would be announced at WWDC 2015 but that didn’t happen, the delay was presumably over negotiations over the subscription price.
Several reports have surfaced in the past week or so claiming that a new Apple TV set-top box will finally be unveiled in September, and while it was expected that the TV service would debut with the new set-top box, it remains highly unlikely that that will happen because Apple has reportedly still not been able to work out the pricing details with content providers.
Jessica Lessin of The Information says that she has heard from sources that the “economics” of a subscription TV service are blocking the way of Apple’s internet TV streaming service, apparently the price that the company wants to charge is too low for networks that will be providing the actual content. Apple reportedly wants to charge customers around $40 per month for access to the streaming service.
Given that talks are still underway and there doesn’t seem to be an end in sight, many now suggest that this service won’t arrive until 2016 even though the new hardware is likely to be out next month.
Source: The Information