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OnePlus admits to ‘messing up’ another product launch, an hour of open sales incoming

To make amends for not being able to meet its self-imposed deadlines, the rapidly rising Chinese smartphone manufacturer will soon let everybody order the OnePlus 2 without an invite.


They gained precious experience last year, garnered a lot of investment funds, hired more people, ramped up inventory, made big promises, and… ultimately failed to fulfill them. We’re talking, of course, about the ambitious but still unseasoned OnePlus executives, one of which just penned what feels like a heartfelt apology to “fans”, “partners”, and “our team.”

According to company co-founder Carl Pei, despite genuinely hoping it would be 30 to 50 times easier to score an invitation this year, “shipping in meaningful quantities” of the OnePlus 2 barely started this week, “nearly a month after our initial targeted shipping date.”

That’s bad, no matter the OEM’s name, track record, and history, and Pei knows it, recognizing the delay “caused huge reputational damage to our company.” What can be done to regain the public’s confidence, and stay ahead of the curve?

OnePlus 2

Well, OnePlus apparently still doesn’t fear the competition, which makes sense, given the 2 was billed even before its formal announcement as a “2016 flagship killer.” Clearly, as far as Pei and CEO Pete Lau are concerned, Samsung’s Galaxy S6 Edge+ and Note 5, as well as the iPhone 6s and 6s Plus, have nothing on their $329 and up budget Android high-ender.

Nonetheless, they’re ready to offer you all the opportunity to purchase a OnePlus 2 without an invitation for an hour “sometime later this month or early next.” If you still want it, that is, and are willing to wait and fight.

Why would you do that? Three words – bang for buck. At $329, the 5.5 incher includes Full HD screen resolution, Snapdragon 810 power, 3 GB memory, 16 GB internal storage, fingerprint recognition, 3,300 mAh battery juice, a 13 MP rear camera, and 5 MP selfie shooter. And for just $60 extra, you can get 4 GB RAM, and a 64 GB ROM. In theory.

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