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Nikon integrates NAVTEQ maps into COOLPIX AW series digital cameras

Nikon AW100

The Nikon COOLPIX AW100 is the company's first digital camera that is waterproof, shock-proof and cold-resistant. It has built-in GPS, electronic compass and a map display, and soon, you can also load NAVTEQ  map and location content from the camera.

Nikon is integrating NAVTEQ map and location content to their line of COOLPIX AW series compact digital cameras, designed for outdoor users. The AW100 claims to be the Japanese manufacturer's first compact digital camera that is not only waterproof, but also shock-proof and cold-resistant. Unique to the AW100 is the ability for users to view their exact location on the map display that comes pre-loaded within the cameras. The AW series are equipped with built-in GPS (Global Positioning System) functionality that allows geo-tagged images to be pinpointed via Point of Interest (POI) data supplied with the NAVTEQ map. The NAVTEQ map today features millions of POIs in over 50 categories including restaurants, tourist attractions, shops, hotels and much more. The AW100 will recognize your location and display it, either as longitude and latitude, or by place name.  With the integration of maps and location content in the AW100, users can now geographically organize their photos effortlessly, allowing them to easily identify the exact location of where the photo was taken and when.

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