Announced at the Facebook F8 developer conference in May this year, WhatsApp’s long-awaited voice and video group calling feature has finally arrived. Live on both Android and iOS, the new group call feature supports conversations with up to four participants regardless of location.
Boasting an advanced compression algorithm, the feature would reportedly work even in situations that are not ideal. This means that this feature is perfect for getting in touch with loved ones while on the move, or when in a remote location. As with the other features available on WhatsApp, communication data is end-to-end encrypted, assuaging fears of our uncertain future with regards to online security.
With 1.5 billion active users each month, WhatsApp is the leading mobile chat application. With Facebook Messanger coming in a close second, recent fears of Facebook’s accountability when it comes to data security and user privacy are real. The platform’s new group voice and video call feature puts it in direct competition with Skype, since its closest competitors have yet to launch an equivalent group video/voice call function.
This could mean a sudden rise in user growth, with the accessibility of the app, and the fact that it is free.