Clearly aimed at fashion enthusiasts, as well as fitness nuts, the second-gen Moto 360 smartwatch costs $300 and up with countless customization options.
Pictured out in the wild, rendered for the press, detailed in numerous leaks these past few weeks, and rumored to go official on September 8 in China, the Motorola Moto 360 2015 has surprisingly traveled to Berlin for a much glitzier IFA 2015 announcement.
As expected, the rehashed Android Wear timepiece is an eerily similar, polished version of the 2014 edition that essentially set the circular trend, with the same irritating flat tire in tow, a crown repositioned at the 2 o’clock spot, and more traditional lugs, allowing you to easily replace the leather and metal bands.
What else is new, you ask? Better yet, is there something truly important, truly game-changing the 360 2 brings to the table, and the original lacked? One thing – slightly different designs separately catering to men and women, and two sizes as far as the former is concerned.
Sorry, ladies, this is still a world dominated by dudes, who get to choose between 42 and 46mm variants. Our better halves need to settle for the smaller model, which probably suits them best anyway.
Of course, that’s not all the customization you’re receiving, with over 300 combinations of straps, paint jobs, bezels and watch faces bound to please every single early wearable adopter. Including iFans, who can now pair their iPhones to a 360 in addition to most contemporary Android handhelds.
It goes without saying the pre-loaded software is the latest iteration of Android Wear, supporting standalone Wi-Fi, and alongside the frugal LCD screen and potent but energy-efficient Snapdragon 400 processor, it should help you squeeze up to a couple of days of battery endurance. Slightly less in the case of the Moto 360S.
Oh, and there’s a Moto 360 Sport edition for fitness enthusiasts as well, with built-in GPS, heart rate monitoring functions, a “hybrid” AnyLight display, silicone construction with “UV coating” for moisture resistance, and 48-hour autonomy.
Unfortunately, the 360 Sport isn’t up for grabs yet, and the price tag is a surprisingly well-kept secret. Stylish, non-Sport models are available on pre-order at Best Buy, Google and Motorola starting at $299.99 and going all the way up to $429.99 for the largest, handsomest versions. Not exactly dirt-cheap, but fairly tempting nonetheless.
Source: Motorola Blog