Most would associate the ubiquitous square format to Instagram’s influence today. Most other cameras produce some sort of a rectangular photograph. Almost all digital cameras today adopt a 3:2 aspect ratio, as did their analogue forebears on 35mm film. The 1:1 format is an oddity, observed only on medium format cameras like the Hasselblad, and the iconic Polaroid. Just a year after the launch of the Fujifilm Instax SQ10 which shoots square digital images which are subsequently printed, the company has released its first fully-analogue square-format camera with the Instax SQ6.
While you miss out on the ability to utilise filters and effects available on the Fujifilm SQ 10, the Fujifilm SQ6 offers a true analogue experience that is sure to please those looking for the ultimate #throwback.
Square images exposed directly onto Fujifilm’s proprietary instant film measure 62x62mm (2.4×2.4inches), which feel significantly larger than the standard Instax Mini prints. More reminiscent of the nostalgia-inducing Polaroid aesthetic, Instax Square films come in packs of 10. Like other Instax films, it features a white border with a thicker bottom, useful for labelling or writing notes.
That’s about where the nostalgia ends, however. The camera is available in three very modern-looking colour schemes: Pearl White, Brush Gold and Graphite Grey.
Shooting is similar to its other Instax cameras. Users peep through a window offset from the usual lens and have to mentally correct for parallax, especially with closer subjects. A selfie mirror is provided, and the focal length is optimised for two-person selfies (or wefies, if you’re being technical). A 10-second timer is included so you can hop into the image, so you can avoid FOMO.
A useful new macro mode is included, allowing the lens to focus down to the macro range (0.3-0.5m), in addition to the standard (0.5-2m) and the landscape range (2m and beyond).
Like its predecessors, the flash comes in handy for indoor shots or shots in low light. Fujifilm has also included a set of coloured filters for the flash for the most fun at your next party. For maximum artistic expression, a double exposure mode allows you to superimpose two separate scenes onto a single image.
The Fujifilm Instax SQ6 takes two CR2 lithium batteries and is enough to last about three packs of 10 films.
The Fujifilm Instax SQ6 is available at a promotional price of SGD219 at all Fujifilm authorised dealers. This offer includes useful gifts: an Instax Square film box (worth SGD6.90), a box of Instax Square film (worth SGD16.90), and a Caiul CR2 Battery Charger with 2xCR2 batteries (worth SGD19.90)