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The New Fujifilm Instax SQ6 Makes Analog Square Again

Most would associate the ubiquitous square format to Instagram’s influence today. Most other cameras produce some sort of a rectangular photograph. Almost all digital cameras today adopt a 3:2 aspect ratio, as did their analogue forebears on 35mm film. The 1:1 format is an oddity, observed only on medium format cameras like the Hasselblad, and the iconic Polaroid. Just a year after the launch of the Fujifilm Instax SQ10 which shoots square digital images which are subsequently printed, the company has released its first fully-analogue square-format camera with the Instax SQ6.

The Fujifilm SQ6, pictured here with the Pearl White and Brush Gold variants. Image: Ian Ling

While you miss out on the ability to utilise filters and effects available on the Fujifilm SQ 10, the Fujifilm SQ6 offers a true analogue experience that is sure to please those looking for the ultimate #throwback.

Square images exposed directly onto Fujifilm’s proprietary instant film measure 62x62mm (2.4×2.4inches), which feel significantly larger than the standard Instax Mini prints. More reminiscent of the nostalgia-inducing Polaroid aesthetic, Instax Square films come in packs of 10. Like other Instax films, it features a white border with a thicker bottom, useful for labelling or writing notes.

That’s about where the nostalgia ends, however. The camera is available in three very modern-looking colour schemes: Pearl White, Brush Gold and Graphite Grey.

Shooting is similar to its other Instax cameras. Users peep through a window offset from the usual lens and have to mentally correct for parallax, especially with closer subjects. A selfie mirror is provided, and the focal length is optimised for two-person selfies (or wefies, if you’re being technical). A 10-second timer is included so you can hop into the image, so you can avoid FOMO.

A useful new macro mode is included, allowing the lens to focus down to the macro range (0.3-0.5m), in addition to the standard (0.5-2m) and the landscape range (2m and beyond).

Like its predecessors, the flash comes in handy for indoor shots or shots in low light. Fujifilm has also included a set of coloured filters for the flash for the most fun at your next party. For maximum artistic expression, a double exposure mode allows you to superimpose two separate scenes onto a single image.

The Fujifilm Instax SQ6 takes two CR2 lithium batteries and is enough to last about three packs of 10 films.

The Fujifilm Instax SQ6 is available at a promotional price of SGD219 at all Fujifilm authorised dealers. This offer includes useful gifts: an Instax Square film box (worth SGD6.90), a box of Instax Square film (worth SGD16.90), and a Caiul CR2 Battery Charger with 2xCR2 batteries (worth SGD19.90)


Ian Ling
Ian is the resident Tech Monkey and Head of Content at VR Zone. His training in Economics and Political Science is at the basis of his love for journalism and storytelling. A photographer by passion, and an audiophile by obsession, Ian is captivated by all forms of tech that makes enthusiasts tick.

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