Motorola is now officially back in one of the most competitive mobile markets.
Motorola announced earlier this month that it would be reentering the Chinese market after two years of absence, and the big day has finally come for the Lenovo-owned manufacturer. As revealed earlier, the company has launched three devices in the country: the Moto X, Moto G, and the Moto X Pro.
Except for the Moto X Pro (which is a non-Nexus version of the Nexus 6), none of these are new devices, though this is the first time Chinese consumers will be able to buy them. The Moto X will be the first device to run Android Lollipop in China; the country will also be the first in Asia that will get the Moto Maker service that allows users to customize the Moto X before making a purchase. The Moto X Pro and Moto G are slated to launch after the Moto X, and Motorola is also promising to launch the Moto 360 smartwatch and the Moto Hint Bluetooth headset later this year.
In terms of pricing, Motorola isn’t pursuing the low-cost model of local manufacturers, with the Moto X starting at 3,299 yuan ($540) and the Moto G at 1,299 yuan ($212). But then again, it doesn’t have to, especially since that would mean impeding on the low price high value territory Lenovo is already operating in. It remains to be seen how well the Moto lineup will do in China now that it is officially available; it will probably sell enough phones to make its comeback meaningful, but whether these devices are a success in the country is something we will find out in the coming months.