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Microsoft will kill off the Nokia smartphone brand

Microsoft is planning on dropping the Nokia brand completely, and electing to promote just the Microsoft brand across all mobile products.


A recent internal document leak has detailed Microsoft’s plan to drop the Nokia branding from the Lumia line, and simply calling these devices ‘Lumia’ later on this year. Not only that, the Redmond-based company will also drop ‘Phone’ off Windows Phone. The marketing tactic, which Microsoft signaled long before the documents were leaked, reveal that Microsoft is moving towards a unifying model where apps will work across all Microsoft-branded hardware.

Moreover, early adopters of Windows RT will likely praise Microsoft for taking the initiative to merge its Windows Phone and Windows RT platform—hence, all things Microsoft will be delivered through just one Window later next year.

You can check out the leaked document containing information about the branding drop here.

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