Somehow, Redmond managed to find an uber-narrow market space previously unoccupied by its continuously growing affordable Lumia lineup.
Does the cheapest Microsoft handheld yet feel a little on the low-end side? Willing to trade Lumia 640’s punchy processor and large battery for a more capable front-facing camera and slightly lower price? Here comes the unusually precocious incremental upgrade of the otherwise respectable Lumia 535.
Dubbed Lumia 540, this sees daylight just six months on the heels of its precursor, and in good old inexpensive Windows Phone fashion, targets primarily emerging Eastern markets. Namely, the IMEA region, aka India, Middle East and Africa, the Asia-Pacific area, plus, for some reason, Italy.
Early May is when the 5 incher will begin its (limited) world tour, at an RRP of $149 before taxes and subsidies. Makes perfect sense, given the Lumia 535 starts at $120 or so on Amazon.
Hands down the most beneficial improvement the Lumia 540 brings to the table is a 1,280 x 720 pixels resolution screen, up from 950 x 540 on the 535. Then you have a more substantial 2,200 mAh cell, superior 8 MP rear cam with autofocus and LED flash, as well as pre-installed Lumia Denim software on top of Windows Phone 8.1.
Compared to the Lumia 640, the “brand-new” 540 stands out with a 5 MP selfie-friendly secondary shooter, but is eclipsed in battery capacity and processing power. No, we’re afraid the quad-core chip inside this baby ain’t a Qualcomm Snapdragon 410 or 400. Just an aging, sluggish S200 clocked at 1.2 GHz.
As far as physical dimensions go, the Lumia 540 is inexplicably thicker than both the 535 and 640, at 9.4 mm. It’s also taller, wider and, worst of all, heavier, at 152 grams. Then again, what’s six or seven grams between friends?
With dual SIM support, cyan, orange, white and black color options and, we’re guessing, 3G-only connectivity, the Microsoft Lumia 540 will rely on the usual combination of 8 GB native storage, microSD expansion abilities and complimentary 15 GB OneDrive cloud space to entertain your digital hoarding passion. Interested?
Source: Lumia Conversations