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Microsoft OEM partners to show displeasure during CES 2014

Microsoft Windows 8 continues to struggle in a battle to gain market share from Windows XP and Windows 7, while OEM partners will demonstrate their displeasure of the OS next month with a plan to chip away at Microsoft’s OS hegemony.

During the 2014 Consumer Electronics Show (CES) next month in Las Vegas, Microsoft will see the real world struggles of its touch-based Windows 8 operating system.  It will likely come in the form of dual-boot machines running both Windows 8 and Google Android, on tablets, notebooks and other consumer electronics.

Get used to hearing the term “PC Plus” and “two-in-one” in 2014, which both refer to a Windows 8.1 device that also dual-boots Android.

Computer manufacturer Asus and other OEMs are expected to show off a Microsoft Windows-Google Android dual-boot tablet during CES.  These devices will help introduce new users to both OSes, while also providing a higher chance the tablet can be used in a ‘bring your own device’ (BYOD) situation while in the office.

However, a lack of uncertainty while providing users with Android in a dual-boot format is something Microsoft never had to deal with while XP reigned supreme.  Alternative approaches to fast-switching dual-boot, running a virtual machine or using software emulation are two other options that manufacturers are considering.

This is a significant problem for Microsoft, as the company’s Windows 8 and 8.1 update are struggling in the consumer and enterprise markets.

In the glass half-full side of things, if Android helps get more users exposed to Windows 8.1, then there is great potential to convince them to begin using the OS.  Windows 8 controls just 6.6 percent of the desktop market, and enterprise corporations are largely upgrading to Windows 7 only.


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