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Microsoft Announces Windows Phone 7 / LG Launches Optimus 7

Microsoft SingTel

Finally, the Windows Phone 7 is here. Today, in Singapore, Microsoft announced the new smartphone with its partners including HTC, LG and Samsung. Telecommunication service provider, SingTel, was also at the event. Read on for the coverage.

Jessica Tan, managing director of Microsoft Singapore, gave an opening speech and talked about time being precious to everyone and the new Windows Phone 7 could “give back” some time with its great usability and features.

“The Windows Phone 7 has a Smart design that focus on helping you ‘glance and go’ rather than ‘stare and search’. The tiles that are on the Start menu of the phone organize information around that are important to you, for example, the people that are important to you; music and video; the connections that matter to you; as well as games.”

“Singapore is a very important market for us; it is a highly-penetrated mobile and smartphone market. We will be launching with all three operators (M1, SingTel and StarHub) offering Windows Phone 7. We also have the global OEM – HTC, LG and Samsung – also providing devices that will give you the choice and the consistency of the user interface that the Windows Phone 7 will offer. And not forgetting, uniquely, we also have the developers in Singapore (approximately 1000) for the marketplace,” Tan says.

Yuen Kuan Moon, executive vice president of SingTel consumer group (above middle pic), talks about the long-term strategic relationship with Microsoft, lots of marketing activities and also the telco plans to bring all the exciting phones to customers at the earliest possible time.

(From top to bottom) Melvin Chua, country manager from HTC Singapore; Augustine Lim, director of mobile communications, LG Singapore; and Winston Goh, product marketing manager at Samsung Asia, were also at the launch to briefly introduced their companies’ latest Windows Phone 7 smartphones.

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