Following political unrest, Mexicans are launching an anti-US social media campaign.
President Trump’s plans for building a wall along the US-Mexican border and having Mexico pay for it is off to a bad start as diplomatic relations between the two countries have become strained. Mexico’s president Enrique Pena Nieto was due to meet President Trump in Washington on December 31st, to discuss trade and immigration, but later cancelled his trip. Trump commented that the meeting would have been “fruitless” anyway and that other tactics had to be used to get the wall built.
His new idea is a 20% import tax on all product going to the United States from Mexico. This would damage Mexican export trade, and provide funds for the wall’s construction. Essentially, the method forces Mexico to pay while forcing the bill on Mexican businesses instead of the Mexican government. In addition, President Trump signed an executive order to speed up production of the wall, which was one of his biggest campaign promises.
In response, a social media campaign has launched in Mexico against American businesses and products. The campaign began with the twitter hashtag #AdiosStarbucks (Goodbye Starbucks), but was soon followed with other brands as well, including McDonalds, KFC, Walmart and Home Depot.
The campaign’s initiators are urging Mexicans to boycott American products, turning instead to similar products and services manufactured domestically. It may in fact lead to a boost in domestic manufacturing for the country.