First revealed last year at CES 2018 as a concept, the LG Signature OLED TV R rollable OLED TV has been showcased yet again at CES 2019 in Las Vegas this year. In a more final form, the showcase is completely different from last year’s LG Signature OLED TV W with its revolutionary new rollable, variable form factor.
The “R” which LG alleges stands for “revolution”, “redefining”, “rise” and “roll-up”, brings LG’s cutting edge in display technology to homes. Where TVs have always required obtrusive, black screens that dominated our livings paces, LG’s solution simply stows it away in an elegant console when not used. the LG Signature OLED TV R offers three viewing options: Full view, Line View, and Zero View, which lends itself to various usage cases.
Full View unfurls the display in its full 65-inch glory – useful for regular TV-watching and video streaming. Zero View conceals the entire panel while leaving the unit powered on, allowing users to enjoy music and audio from the front-firing 4.2 Dolby Atmos speakers. Line View partially unrolls the display to invoke a strip of display, useful for display the clock, current track playing, or home dashboard amongst other functions.
LG wouldn’t be LG if it didn’t try to squeeze in some AI in the form of its ThinQ technology. Powered by the company’s second generation Alpha 9 intelligent processor, the AI smarts improve picture and sound quality on the device.
LG isn’t withholding much from its compatriots in the tech sphere. Apple devices can cast videos, music and other content via AirPlay 2 and even manage the device via HomeKit, meaning Siri is available for users to remotely control the device. Amazon’s Alexa also means users outside of Apple’s ecosystem won’t miss much in way of functionality.
While this might seem like the future of everyone’s living rooms, it comes at a premium. Built from brushed aluminium and featuring a wool speaker cover made by Kvadrat, the LG Signature OLED TV R will likely retail at a higher price than the W, which retailed from around SGD 8,000. Pricing and availability information is not available yet.