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Largest Apple retail store to open in Shanghai?

If you have been following closely on "Apple retail store" related news, you would have heard about the largest Apple retail store to be located in Manhattan's Grand Central Terminal in the States. But now, it seems like Apple have set their eyes on China instead to build the largest Apple store.

According to an article reported by The Wall Street Journal, the Mac makers is continuing its focus in the Far East and plans to open the largest retail outlet in Shanghai.

The company is planning to open a new store – it's biggest in China – on Shanghai's famous Nanjing Road, an Apple spokeswoman has confirmed to China Real Time after news of the plan appeared in Thursday's Beijing Youth Daily.

The newspaper reports (in Chinese) that Ron Johnson, the company's senior vice-president of retail, said the company is now looking for bigger spaces to accommodate the crowds that routinely pack its China Apple stores, which are visited by more than 40,000 people per day?four times the average traffic in their American stores.

If this comes to fruition, this would be Apple's third in Shanghai, with another two outlets located in Beijing. Bringing a grand total of five retail stores out of the target of 25 retail stores spread across China by 2012. But Apple might be slowing the pace if it shift its focus on quantity to quality.

Well, this is certainly not surprising if Apple's China retail efforts ranks as the company's top performer worldwide in terms of human traffic and product sales.

Apple has opened its first Shanghai store last year in Pudong district. A second Shanghai store will be opened in Hong Kong Plaza in September this year.

Source: The Wall Street Journal


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