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Kodak tests smartphone market with announcement of IM5

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Iconic camera brand Kodak today announced its very first entry into the Android smartphone market in the IM5. The IM5 is a very tastefully designed smartphone and definitely worthy of the Kodak brand name as far as the design goes. Unfortunately, that’s the only aspect of the IM5 that is impressive. The rest of the package is quite boring to be honest.

Let’s start with the hardware specifications of the smartphone. It features a 5-inch 1280 x 720 HD display, 1.7GHz octa-core chipset of undisclosed make, 1GB RAM, 8GB internal storage with a microSD card for memory expansion, 13MP rear camera with a single-LED flash, and a 5MP front-facing camera. The smartphone runs on Android 4.4 KitKat and is claimed to see an update to Android 5.0 Lollipop will be released later. Even though the Kodak brand is renowned for its cameras, it is surprising that their first Android smartphone doesn’t quite manage to impress with its camera. There are no standout camera features on the handset. What you do get is a unique image management software that allows you to edit photographs and display them on the device or share them on social media or take print outs using a custom app that is compatible with home printers and sharing services.

The IM5 will be available by the end of March in Europe and will go on sale in other markets a few weeks later. The smartphone has been priced at €229 for the European market and is expected to cost around $249 contract-free in the US market

Honestly, we’re definitely very disappointed with Kodak’s first Android smartphone. With hardware specs that are anything but impressive and a 13MP camera that isn’t any different from any other mid-range Android smartphone, it doesn’t seem like Kodak will see much success with the IM5.

What do you think of the first Kodak smartphone?

Source: PRNewsWire

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