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Demand for RAM and SSDs from gamers is driving Kingston’s growth

Who says the PC is dead? Not Kingston.

A common refrain repeated by many is that the PC is dead. Blame it on the consoles and mobile devices, or bad economic conditions, or a lack of a reason to upgrade, many say the PC market has seen much better days and it’s the worst of times for those involved in the industry.

But Kingston is singing a different tune. At Computex last week, Kingston launched a new line of superfast HyperX Impact branded RAM, SSDs, as well as non-storage accessories for gamers demanding the best.

And gamers are demanding the best because they still have an appetite for PCs and peripherals, according to Kingston’s Ann Bai, the company’s DRAM sales director for APAC. She completely dismisses any notion that the PC market is dead. Gamers and enthusiasts still demand high quality components from brands like Kingston.

“The market for PC gaming hardware is growing. At Kingston we’re truly focused on this market,” she said. “A lot of people have said the PC market is shrinking, but I think that’s more for generic [PCs]. For gaming, we do see sales growth. Over the year it would be over 20 percent.”

One trend that Kingston has noticed is the increased demand for SSDs, particularly those in the higher end of the market. Nathan Su, Kingston’s APAC director of its flash memory business, thinks the increased demand comes from users wanting to upgrade their SSDs after having an older entry-level SSD for a few years.

“We believe that many users have already experienced entry level SSDs. It’s time for them to experience something different,” he told VR-Zone during Computex. “That’s the reason we have HyperX Fury SSD. Most of the gaming users are sensitive for read-write speed. It’s a good product for gamers.”

As gamers continue to demand the best from companies like Kingston, the gaming PC market lives on.

For more on Kingston’s announcements at Computex check out this post here.

VR-Zone is a leading online technology news publication reporting on bleeding edge trends in PC and mobile gadgets, with in-depth reviews and commentaries.
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