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Kantar: Android enjoys healthy growth stateside, iOS surges in Europe and China

For the three months ending in May, Samsung, LG and Huawei posted encouraging sales results in the smartphone manufacturer ranks.

Android vs Apple

The latest mobile market survey from Kantar Worldpanel ComTech is in, and essentially, the glass can be viewed as half-full or half-empty by both Google and Apple. Even Microsoft. In the US, Samsung’s Galaxy S6 reportedly boosted Android’s share numbers almost by itself, from 62.1 percent between March and May 2014 to 64.9 a year later.

Obviously, the 2.8 percent gain was reaped at the expense of iOS, the world’s second most popular platform dipping from 33.3 to 30.9 points year-over-year. Perhaps surprisingly, Windows thrived in the March – May 2015 quarter, though the tiled operating system’s slice of the American pie remains microscopic, at 3.5 percent.

Needless to emphasize “the first full month of sales of the Galaxy S6 allowed Samsung to regain the market lead in the US”, jumping from 52 percent in April to 55 in May. And only losing 0.5 percentage points year-on-year compared to 1.6 the previous month.

Galaxy S6 S6 Edge iPhone 6

Behind the OEM king, LG continued its slow but steady ascent to the top, nearly doubling its US box-office scores from 2014. Unfortunately for Android diversity believers, industry veterans HTC and Motorola “had a more difficult period”, sparking hopes of a mainstream charge for Huawei or Sony.

Speaking of Huawei, the Mate 2 and Honor 7 architects won the urban China fight among Android brands, narrowly losing to Apple overall and barely beating bronze medalist Xiaomi. Intriguingly, Android shrunk a whopping 5.5 percent in the OS chart compared to last year in the Middle Kingdom, from 82.3 to 76.8, and Cupertino grew a staggering 6.5 percent, to 21.5.

On the old continent, particularly in developed Western countries, “demand for the iPhone 6 remained strong”, helping iOS close the huge gap to number one. In the EU5 territory, i.e. France, Germany, Spain, Italy and the United Kingdom, Android’s remarkable lead now sits at 52 percent. Last year, it was 57.4.

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