There’s a new social network in town, focusing on human-powered knowledge exchange about shared imagery.
We are at the height of the information age. Access to information is now as simple as a few clicks, taps or swipes. The mobility of smartphones and tablets enables users to access information on the go. However, information is not enough to satisfy human curiosity and needs. It’s knowledge that makes information more useful to humans.
The founders of a new social network called Jelly cites the importance of adding a practical and human factor to information. The creators cited Albert Einstein: “Information is not knowledge.” They believe that “knowledge is the practical application of information from real human experience.”
With this in mind, Jelly has launched to become a social network that provides an avenue for users to share images, which other users will then identify, according to their own knowledge and experience. To put it simply, it’s like Quora, but for images. The creators believe that the human aspect makes it fun. “It turns out that getting answers from people is very different from retrieving information with algorithms.”
Jelly is integrated into a user’s existing social networks, so friends can answer image-based questions or queries posted by the user. The query can also be forwarded to friends’ own networks, which gives the question the potential to be answered by more people across the different social networks.
MIT Technology Review says Jelly is a “good place to identify mystery objects,” and the review says Jelly has big potential in shopping and recommendations. The system is currently lacking in organization, however, particularly categories and topics. A review by The Next Web also finds that the lack of a filtering feature for questions make the interface cumbersome to navigate.
Still, Jelly does have potential due to its “beautifully simple” UI and its aspirations to become a human-powered tool for answering image-based questions. The founders also have a track record for founding successful startups (Biz Stone was a co-founder at Twitter, for instance). The question now is whether Jelly would gain enough users, engagement, and perhaps even a good business model in order to be the next big social network.