Those larger displays did the trick.
For long the market had been waiting on Apple to respond to its rivals who had switched to larger displays. Until the iPhone 5s Apple stuck with its tried and tested display size of 4-inches. That changed with the iPhone 6 and iPhone 6 Plus. These smartphones came with 4.7-inch and 5.5-inch displays respectively and have really proved to do wonders for sales of Apple’s smartphones, particularly in Asian markets.
A new report from Counterpoint Research reveals just how much of an impact this bump in display size has had in sales. The report highlights markets such as Japan, South Korea and China where local manufacturers are now feeling the heat of rising iPhone sales while Apple continues to grow.
In China Xiaomi and Lenovo hold the top two spots in the smartphone market. Apple now sits in third place with 12 percent of all smartphone sales in the country being accounted for by iPhones. That in itself is a 45 percent year over year increase of sales.
South Korea, Samsung’s turf, also saw strong iPhone sales. In November 2014 Apple clinched 33 percent of the smartphone market while previously its share stood at just 15 percent.
Sony’s market share in its home base of Japan saw a slide from 30 percent in July last year to just 17 percent in November while during the same period Apple’s iPhone sales in the country jumped from the high teens to an all time record of 51 percent.
The report highlights that the responsibility of this growth squarely rests on the iPhone 6 and iPhone 6 Plus. This goes to show that all of those analysts who predicted that larger displays will bring growth for Apple smartphones were right after all.
Source: Counterpoint Research