Market research reveals that the iPhone has lost market share while Android and Windows Phone have climbed further.
Kantar Worldpanel ComTech conducted a market research recently and found that in the three month period ending November 2013, the iPhone’s market share fell in almost all regions as opposed to the same period in 2012. It appears that even the brand new iPhones, the iPhone 5S and iPhone 5C, which performed quite well in the market, weren’t able to help Apple sustain its global smartphone market share.
During this period, the iPhone’s share fell 9.9 percent while Windows Phone saw a 2.1 percent increase. Android remains the leader in terms of market share and it too registered growth to the tune of 8 percent. Windows Phone is effectively the third largest mobile platform in the U.S., with BlackBerry now down to just 0.6 percent of the entire U.S. market, registering a 0.7 percent year-on-year decline. According to these statistics, Android commands 50.3 percent of the U.S. smartphone market while iOS claims 43.1 percent. Japan is the biggest market where Apple’s market share grew, closing out the year with over 69 percent of the entire smartphone market share of the country.
It appears that despite strong sales of its smartphones, Apple wasn’t able to post year-on-year market share gains, which can be primarily attributed to a plethora of Android devices from the likes of Samsung and LG which catered to a much consumer segment.