KGI Securities analyst Ming-Chi Kuo warned in a recent research note that the upcoming iPhone 7 from Apple may not be a major upgrade as it apparently lacks any “attractive updates”.
The analyst suggests the iPhone 7 will not be very different from the iPhone 6s visually and may not bring any new “game-changing” feature to attract buyers. As a result, he foresees Apple sales to continue declining this year. In the “worst case scenario:”, the analyst believes Apple iPhone shipments this year could be even lower than what it was in 2014.
Among the top five smartphone vendors in the world, Apple will reportedly be the only one to see its shipments decline year on year. Total iPhone shipments for 2016 are predicated to stand at 190 million units, 3 million units lower than the figure for 2014.