The plastic version of the One (M8) will be significantly more affordable than the all-metallic variant, and will be available initially in China.
HTC is looking to make a plastic version of its popular One (M8) phone, targeted at price-conscious emerging markets.
The One (M8)’s aluminium construction is one of the best features of the device. Whereas Samsung has used soft touch plastic in the Galaxy S5, HTC has decided to use an all-metallic design on the One (M8), with the overall result being that the device features 90 percent metal. However, a device with an all-metallic chassis tends to cost more, as the One (M8) unlocked version retails for $850 (5,299 Yuan).
However, it looks like HTC will be offering a plastic based version of the One (M8) that will be significantly more affordable. The design of the handset will be the same as the all-metallic version, but it will feature plastic instead of aluminium. The move should allow HTC to undercut Samsung’s Galaxy S5 by a significant margin. It’s believed that the plastic version of the One (M8) will retail for around $480 (3,000 Yuan), which is far less than the $700 retail price of the Galaxy S5.
The internal hardware of the plastic version of the One (M8) will be unchanged from the original variant, and it is likely that the device will debut in the Chinese market first. It is interesting to note that after ridiculing Samsung for using plastic in its handsets, HTC is following a similar pattern.
In addition to the plastic version of the One (M8), HTC is said to be considering launching a mini version of the One in May. The device hasn’t been officially announced, but the latest rumors out of China indicate that an official launch is slated for the month of May.