The Taiwanese manufacturer isn’t the first to understand the importance of the budget smartphone market.
Despite making great devices like the One M8, HTC has failed to make a dent in the smartphone market, mostly due to lack of marketing power that bigger players like Apple and Samsung enjoy. The company has also stumbled in the budget segment, failing to offer a single compelling smartphone to compete with the likes of devices like the Motorola Moto G or the Xiaomi Redmi 1S.
However, come next year, HTC will be attacking the mobile market with an army of budget-minded smartphones, according to Jack Tong, president of HTC North Asia. Following the launch of the Desire 820, a mid-range 64-bit device, in November, HTC will focus on making entry-level devices from the first quarter of 2015. It will also focus on selling devices online, as doing that has reportedly helped HTC attain a double-digit share in the overall smartphone market.
It remains to be seen whether HTC is able to make entry-level phones that can take on the competition, especially the competition coming from up and coming Chinese manufacturers like Xiaomi. The company certainly needs to do something about its lineup at the bottom rung of the ladder and do it soon, or risk becoming an extremely niche player in the all-important smartphone market.