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HTC expects to cut 15 percent of workforce in streamlining effort

Even though the Taiwanese company plans to reduce operating expenditure by 35 percent in the near future, its product portfolio will actually be diversified “beyond smartphones.”

HTC down

Lenovo’s steep drop in net revenue and resulting layoffs may have caught you off guard, considering the Chinese outfit’s booming domination over the PC landscape and the recent acquisition of Motorola, which was expected to strengthen its mobile market position.

Meanwhile, you can’t say HTC’s latest crisis-stopping maneuvers are surprising in the least. Something needs to be done to halt or slow down the free fall, as negative records in share prices are broken quarter after quarter, and handheld shipment figures almost don’t show up on the radar anymore.

According to certain researchers, HTC’s piece of the global smartphone pie has plunged from 10 percent back in the day to less than 2. As such, it’s time for a new roster reorganization around flagship devices and, most importantly, a substantial 15 percent downsize in headcount.


Given the disoriented designers of the ill-advised One M9 employed nearly 16,000 people at the end of March, according to The Verge, the cuts will see roughly 2,250 workers leave their posts. The intention is to eliminate more than a third of present expenses, utilize a “leaner and more agile operating model”, and “ensure that each product group has the right focus, the right resources and the right expertise to win new markets.”

Wait, how many product groups are we talking here? Three, apparently, namely premium smartphones, virtual reality (Vive for the win), and “connected lifestyle products”, i.e. wearables, we presume. Does this mean a smartwatch is incoming along with a sequel to the DOA Grip fitness band?

We hope so, as HTC badly needs a breath of fresh air. Something different, something cool, something that will sell.

Source: HTC Investors

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