The Desire 728 is yet another unimpressive entry in HTC’s mid-range lineup.
HTC has made the Desire 728 official in China, a couple of months after the device was certified by the country’s telecom regulatory authority. Like all of the company’s recent Desire smartphones, the Desire 728 sports mid-range specs that are fairly run-of-the-mill in today’s day and age. There’s a 5.5-inch display of HD resolution on the front, and the horsepower is provided by an octa-core MediaTek MT6753 clocked at 1.3GHz.
The phone also has 2GB of RAM, a 13-megapixel rear camera, a 5-megapixel selfie camera, LTE connectivity, dual SIM slots, and 16GB of expandable internal storage. The battery is a 2,800 mAh unit that should be able to endure aggressive usage thanks to the power-sipping hardware. On the software front, the Desire 728 is powered by Android 5.1.1 Lollipop, and Android Marshmallow will likely be on the cards. Unsurprisingly, HTC’s hallmark BoomSound speakers are present as well, with Dolby Audio support for further audio enhancement.
The Desire 728 is priced at an equivalent of $269, with no word on whether a release in other markets will take place. Chinese consumers can pre-order the device right away, and can expect to see it ship starting September 15th.