Honor, a subsidiary of Huawei, breaks new ground with the launch of their latest Honor Play Series of gaming-oriented smartphones in key markets Malaysia, Singapore and the Philippines at a launch event in KL today. Retailing at SGD429/RM1,249/PHP15,990, the newly-released series brings an unparalleled gaming experience to an extremely affordable price point.
Launched in Singapore and the Philippines only recently in March and April 2018 respectively, the brand has made huge strides in gaining brand recognition and improving sales figures. President of Honor South Pacific Zheng Shubao expects the Honor Play series of phones help the brand gaining traction amongst “young customers”.
With a unibody aluminium form, the Honor Play is reminiscent to the iPhone 7 and 8. While a stark departure from an industry inundated with glass, the metal might be key to helping dissipate heat to avoid throttling.
Powered by Huawei’s latest Kirin 970 NPU chipset and operating on the EMUI 8.2 interface, the Honor Play is positioned to be a powerful performer when it comes to processing and rendering. The Honor Play touts a GPU Turbo function that automatically launches on demanding game titles. It provides hardware-software integration to increase the processor’s performance to deliver a boost in frame rates.
The Huawei Kirin 970 octa-core processor, also found on the flagship P20 Pro and the Mate 10 before it, delivers excellent multitasking and performance in a compact package. The phone also has 4GB of RAM and 64GB of storage, though the dual SIM enclosure can instead accommodate a microSD card for memory expansion.
In addition to its notable Kirin processor and GPU Turbo feature, Honor has partnered with PUBG and Asphalt 9 to optimise users’ gaming experience with enhanced graphics and improved battery life.
Despite being two of the most demanding (and popular) mobile gaming titles, performance is improved on the Honor Play with a 60% increase in graphics processing efficiency, while single-frame SoC energy consumption is reduced by 30%.
Honor Play provides an enhanced gaming experience with 3D directional audio with Histen 3D audio technology that provides a wide sound field for immersion, along with an AI-enhanced haptic feedback, optimised for the most popular mobile games.
AI-enabled, the 16MP + 2MP (f2.2 + f2.4) AI rear shooters enhance photos by recognising 22 objects in more than 500 scenarios. The front-facing 16MP (f2.0) camera also features an AI portrait mode, along with 3D portrait lighting effects. The AI extends to the gallery, helping users arrange photos in a more intuitive manner, effort-free.
Battery life is provided with a large capacity 3,750mAh battery, and the device sports a 6.3-inch FullView HD display that ensures your entertainment experience is immersive and lasts.
Available in Ultra Violet and Navy Blue, the device retails in Malaysia at RM1,249, Singapore at SGD429 and in the Philippines at PHP15,990. It will be available on its online retail site Hihonour, on official online retail outlets Lazada and Shopee, and through select stores.