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Honestbee Left With Grocery Businesses After Axing Food Delivery, Laundry Services

It has been a period of calamity for rising Singaporean tech star Honestbee. Founded as an online grocery and food delivery service, Honestbee had since expanded into courier and laundry services, and into key markets in Asia: including Hong Kong, Taiwan, Thailand, Indonesia, Malaysia, Bangkok, Philippines and Japan

Habitat by Honestbee, a physical grocery and F&B space, remains open alongside its grocery delivery service. Image: Honestbee

Just earlier this month, the company had made headlines when co-founder Joel Sng stepped down as CEO as an “ongoing strategic review” of the business. Brian Koo, a key investor, has since assumed responsibilities at the company.

Just today (15 May), Honestbee announced that they will cease to operate its key food delivery service in Singapore, along with its laundry service. However, its grocery delivery services, along with physical grocery store, Habitat by Honestbee, remains open. These changes will take effect from 20 May 2019. Options for food delivery and laundry services remain on the company’s website and mobile applications.

Honestbee delivery partners – or, as the company calls them – bees. Image: Honestbee

Its food delivery partners, who mostly work on a part-time basis, would be inevitably affected by this decision by Honestbee.

Ian Ling
Ian is the resident Tech Monkey and Head of Content at VR Zone. His training in Economics and Political Science is at the basis of his love for journalism and storytelling. A photographer by passion, and an audiophile by obsession, Ian is captivated by all forms of tech that makes enthusiasts tick.

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