Home > Personal Technology > Digital Cameras > Hands on the Fujifilm Instax Square SQ10

12 May Singapore – Fujifilm Singapore has launched their newest Instax cameras in Singapore.

The Instax mini 9 takes over from the highly popular Instax mini 8 and now adds a number of easy-to-use image settings as well as a selfie mirror. The Instax mini 9 is now available in Cobalt Blue, Ice Blue, Flamingo Pink, Smoky White and Lime Green for S$139. You can find out more about the instax mini 9 at the Instax mini 9 microsite.


While the mini 9 is an update of the Instax mini series, the Instax Square SQ10 is the first in a new family of hybrid instant cameras from Fujifilm that combines digital photography with instant photo print, and uses the new Instax Square Film format that Fujifilm have been teasing since September 2016.

Fujifilm’s brand ambassador Melissa C Koh

Instax prints of images by Fujifilm X-Photographer Mindy Tan

The Fujifilm Instax Square SQ10 will be available in Singapore from 19th May for S$499. FInd out more at the Instax Square microsite.

Hands on the Fujifilm Instax Square SQ10

It’s clear that the designers of the Fujifilm Square SQ10 had quite a lot of fun coming up with it’s square-centric design, but that’s not to say it doesn’t work. To turn on the camera you simply twist the metal plate around the lens, and the deep round groove at the front gives your fingers plenty of grip. Note that there’s actually two trigger buttons as the SQ10 is completely ambidextrous and sites comfortably in your hand.

At the back is a bright screen with a simple control dial below. The six buttons around the dial enable a range of features for when you are composing an image, or to edit an already taken shot, and you can add Filters, control Vignette or adjust Brightness.

Printing is simple and there’s quite an interesting graphic effect – what this video:

Panels on both sides of the camera enable access to a rechargeable battery, micro USB port and microSD slot. Meanwhile, adding a film cartridge was pretty simple.

Shawn Chung
The Editor

2 thoughts on “Hands on the Fujifilm Instax Square SQ10

  1. I have a question… is the film it produces similar to the instax Sp1/2 or is exactly like normal instax film? I find the printed SP prints aren’t nearly as sharp and the instax film exposures.

  2. Shawn Chung


    That’s correct. The film used is similar to the Fujifilm Instax Share Printer though in a new 62 x 62mm format. I forgot to take a snap of the developed print but it looked as good as the analogue film – might just do a comparison for fun in a couple of weeks when I get the units to review.

    Full specifications of the SQ10 can be found at: http://instax.com/square/specification/

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Read previous post:
LG Flaunts Dreamy Signature Series Appliances

11 May 2017 - Launched to much glitz and glamour at Ion Orchard, LG’s Signature series promises unrivalled fit, finish and performance....