The launch of Nvidia’s GeForce 900 series has catalysed sales of desktop GPUs, but it looks like we’re now witnessing a growth plateau, with the industry overall posting a quarter-on-quarter decrease of 11 percent in Q2 2015. The gulf is even higher when considering the year-on-year decrease of 18.8 percent.
Jon Peddi Research estimates that the desktop GPU sales have shrunk by 21.7 percent from the same period a year ago, while notebook GPU sales decreasing by 16.9 percent. One of the factors for the decline in notebook GPU is the fact that iGPUs are now capable of handling semi-intensive games with ease, with the Iris Graphics 6100 (GT3) seen in Intel’s fifth-generation Core i3, i5 and i7 SKUs featuring 48 EUs, DirectX 12 support and a boost clock of 1,100MHz.
During the quarter, AMD’s shipments declined by 25.82 percent, Intel’s by 7.39 percent and Nvidia’s by 16.19 percent. The PC segment as a whole shrunk by 4.05 percent, with a year-on-year decrease of 10.80 percent. AIB partners also saw a decline of 16.81 percent, and are now aiming at the high-end segment — where they can maintain profits even with low sales — to drive growth.
We were scheduled to witness the shift to next-generation process nodes, resulting in more efficiency and lesser power consumption, and while Nvidia has achieved that to a large extent by still utilizing the 28nm node with Maxwell, the shift to 16nm, which will be carried out next year, will be more significant. Nvidia is also set to make the switch from GDDR5 to HBM with its next-generation Pascal line, which should make the upgrade worthwhile to gamers on current-gen hardware.