Singapore is a shopping haven, at least that is how many outlets see it. Traditional brick and mortar shops keep on performing well, but e-commerce is taking off incredibly. To capitalise, Google today launched Google Shopping Ads. The ads show in Search results alongside standard text ads and include product images and other useful product information generated by automated feeds managed by retailers. This makes it significantly more straightforward than clicking on a link and praying for the best.
Google Shopping Ads
During Chinese New Year there is a flurry of shopping in Singapore. Signs of the seasonal excitement on Search are clear—searches for “kueh bangkit”, for instance, have grown by 150% in the last 30 days since this time last year. But it’s not just about Chinese New Year goodies, searches for Chinese New Year decorations, steamboat delivery and cheongsam have also surged.
Joanna Flint, Country Director for Google Singapore commented, “As we all know, Singaporeans love shopping with over half (53%) of the population using the Internet to compare products, prices or features to help make purchase decisions. We know that this type of research can take time, so that’s why we wanted to help streamline the process for Singaporean shoppers by rolling out Google Shopping Ads in Singapore.”
Key benefits of Google Shopping Ads for shoppers:
Google Shopping Ads help shoppers find the products they’re searching for and quickly connect with the merchants who sell those products. Shoppers will see them alongside Google Search results on Google.Sg, whether they’re searching for “Bluetooth speakers”, “baby shoes”, “red dress” or “CNY hamper”. Whatever shoppers are looking for, Shopping Ads help them find exactly the one they’re looking for — and easily connect with a retailer who sells it.
Google Shopping Ads have launched elsewhere and seen success. Decathlon has made use of it in Australia, and according to Clarence Chew, Chief Marketing Officer, it worked well. “We have seen phenomenal success with Google Shopping Ads in Australia; they drove thousands of dollars in sales for us in 2016. Given that we already have a highly engaged customer base in Singapore, we look forward to expanding our presence in the region. Decathlon aspires to provide a seamless Omnichannel customer experience, and Google Shopping helps complement our Omni-channel strategy.”
Key benefits of Google Shopping Ads for retailers:
Retailers can use Google Shopping Ads to promote the products they sell, boost traffic to their website or local store, and find better-qualified leads by putting product images, prices, and their business name in front of people searching on Google. Like search ads, advertisers only pay when people click through to a website.
“As an online marketplace, it is our business to connect buyers with sellers and Google shopping ads allow us to better this experience,” says Jaesun Yoo, Operations Group Leader of Qoo10. “We are excited to be one of the first companies in Singapore to try out this new platform and results have shown how we can reach new customers and provide greater exposure for our merchants to sell their products.”