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Google is now a wholly-owned subsidiary of Alphabet

The newly created parent company allows Sundar Pichai to take charge of the slimmed down Google, as Larry Page and Sergey Brin will oversee the operations of all products and daughter outfits collected under the Alphabet brand.

Alphabet logo

Once upon a time just a search engine, Google greatly progressed over the years in its mission “to organize the world’s information and make it universally accessible and useful.” Mountain View rapidly conquered the mobile OS landscape, feeding an open-source Android alternative to users stifled by iOS.

Big G also repealed Internet Explorer’s monopoly with a lighter, smoother and safer Chrome web browser. YouTube, Gmail, Google Drive, Fiber and Nexus are some of the other wildly successful software, hardware and infrastructure inventions that grew the tech giant’s aspirations.

Recently, Larry Page & co. went so far as to tackle health breakthroughs, which made it clear a restructuring of sorts was required. Enter Alphabet, a new “structure” that will keep a “tremendous focus on the extraordinary opportunities we have inside of Google.”

Technically, Google becomes a division of Alphabet following the somewhat surprising move, and in addition to newly appointed CEO Sundar Pichai, its business will be handled by Page and Brin as well.

Google Alphabet

For those of you who don’t know, Pichai was the protagonist of an impressive rise through the ranks in the past years, leading the product management and innovation efforts for Chrome, Chrome OS, Drive, Gmail, GMaps and Android, among others.

Essentially, everything the guy touches turns to gold (save, perhaps, for Chrome OS), so the promotion feels rightly earned.

Meanwhile, each individual business organized under Alphabet is due “a strong CEO”, including Life Sciences and Calico, the two examples given in Larry Page’s blog post as reasons the reorganization needed to happen.

Apparently, running things “that aren’t very related” independently was also a factor, plus growing Alphabet’s investment arms, and “starting new things” separate of Google’s established smash hits. Makes sense, but what about Alphabet’s funky domain name? For the record, someone else owns Alphabet.com, which seems a pretty big oversight on Page and Brin’s end.

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