A Strategy Analytics report titled “VR Headset Platform Market Share Year End 2016” has revealed that Google dominated the VR headset market last year, with a market share of 69 percent. Over 30 million VR headsets were shipped last year, split between 6 major competing VR platforms.
2016 also saw several new platforms being added. These included Google Daydream, Samsung Gear VR, Oculus Rift, PlayStation VR and SteamVR, served by the HTC Vive device. More vendors are expected to join the SteamVR platform in the coming year.
At the No.2 spot in terms of market share was Samsung Gear, with a 17% market share. Samsung’s Gear VR headsets have been popular due to the affordable pricing and many attractive deals that Samsung offered to consumers last year. Sony’s PS VR was at the third sport, with a 3% market share.
While its low price made the Google Cardboard VR the most popular headset of 2016, it only had a 12% share in terms of revenue. Taking the top spot in terms of revenue was the Samsung Gear VR, with a 35% share. Sony’s PS VR took the second spot, and between them Sony and Samsung captured more than half of VR hardware revenue last year.
Cliff Raskind, Senior Director at Strategy Analytics, added, “The successful push of VR hardware to consumers through direct sales, bundling and even giving devices away, is seeding the market and creating the audience required for successful ecosystems to grow. However, 6 competing ecosystems makes for a market which is crowded and fragmented. 2017 is sure to be an interesting year and we expect some shakedown as the competing ecosystems either cement their position or fall by the wayside. Hardware revenues or audience alone will not be enough to win, and we will continue to track the ecosystem evolution as new use cases, apps, and industries beyond gaming and media grow the market for VR and AR.”